Archive for November, 2009

Leonardo DiCaprio is the leading celebrity to speak out against global warming, according to a report in the Telegraph.

The publication noted that the Prius-driving Titanic star co-wrote, co-produced and narrated the film 11th Hour, which discussed the state of the global environment and offered solutions to restoring the planet’s ecosystems.

Furthermore, the article pointed out that he has frequently won praise from a range of environmental and energy saving groups for his refusal to charter private jets, instead choosing to reduce his carbon footprint by flying commercially.

He has also inspired a number of other Hollywood A-listers, such as Penelope Cruz and Orlando Bloom, to be more eco-friendly.

Source

LeoDiCaprio.net wants to wish Leonardo a very happy birthday. We hope he enjoys his special day with a fantastic celebration. He is without a doubt one of the most brilliant actors of this century! Leo, we love you!

In the case of Henrik Fisker, the inspiration for the Karma extended-range electric car came from none other than Leonardo DiCaprio. Actually, the actor’s Prius hybrid, to be specific. Says Fisker:

A couple of years ago it started, by people who were maybe a little ahead of their time. You saw some movie starts like Leonardo DiCaprio buying a Prius… He could have bought any car in the world, and I remember seeing that on television and thinking to myself, you know, when you’ve got a guy who could buy any Ferrari or Rolls Royce and he’s buying a Prius, you know something is changing dramatically.

Source

AFI Digifest presents cutting edge online projects in interactive media, including DiCaprio’s soon coming environmental interweb challenge.

Yesterday I attended the unveiling of the interactive web strategy for the DiCaprio Foundation, a year-long partnership with AFI’s Digital Content Lab. The strategy was presented before a packed audience at the AFI Digifest at Mann’s Chinese Theater in Hollywood who came for a preview of next year’s most cutting edge interactive media projects will look like.

Other presenters included social media innovation company Pownce and David Lynch’s brand new online Interview Project. But I of course was most interested to see what one of the best known environmentalists, Leonardo DiCaprio, would be promoting in 2010.

Given the enormous “megaphone” that a figure like DiCaprio possesses, Suzanne Stefanac who runs the Digital Lab realized that she needed to put together a true dream team of some of the biggest media gurus in the business — David Gale (EVP New Media at MTV), Matt Wolf (founder of Double20 a gaming company) and Marc Johnson of Hitwise, to name just a few.

Their goal.. to “Leverage new media solutions to inspire positive environmental action within Leonardo DiCaprio’s global fan base.”

Their solution was quite interesting. Instead of creating a single destination portal, a “Be all, End all” environmental website, the strategy was instead to use the power of distributed content across the many platforms that are now available (Twitter, Facebook, Pownce, Ning, etc) via multiple partner organizations.

Learning from the example of 11th Hour Action, an information/action website created in tandem with the film 11th Hour (which featured DiCaprio) the team created a central organizing device — “the challenge.”

The idea is that the many great nonprofit organizations that have been working of decades on specific environmental issues, should design their own environmental challenge.

At Digifest, three non-profits presented their own challenges — Tree People with a tree planting challenge, Global Green with a personal carbon impact challenge, and IFAW with its Tails for Whales challenge (where users send photos making the sign of the whale in support of a new bill to protect the endangered animals):

A “mosaic” approach, the goal is to harness the power of many links across the web, allowing users interested in one area to get excited about other topics as well. The top-ranking users for each challenge will be awarded virtual and real prizes.

The DiCaprio team is looking to have a beta launch in the next 3-4 months, so look for a whale tails and other challenges popping up on a website near you.

Leonardo DiCaprio  is currently filming a new movie called “Inception” which is directed by Christopher Nolan. The movie is a contemporary sci-fi actioner set within the architecture of the mind. The film is scheduled to be released on July 16, 2010. Watch the Inception Trailer.

I have added several On The Set of Inception photos to the gallery. Screen caps of the trailer will follow, so keep checking  back the gallery.

Leonardo signed a one of a kind elephant model for Project Zambi that will be auctioned off on eBay between Oct. 5-15th. Leonardo along with many other celebrities are helping to raise funds and awareness for the 15 million children around the world who have lost someone to AIDS. The funds from the sale of Leonardo’s elephant will go to SOS Children’s Villages.

Source: Leonardo DiCaprio’s official site